Promoting your Exhibition
A Workshop for Visual Artists and Craftspeople
Yes you are an artist, but can you sell your work? Being an artist is so competitive so get the marketing ball rolling! Not just for the 2019 Southern Art and Craft Trail but also for your future as a successful artist.
This fast paced 3 hour workshop includes:
SWOT: accurately analyse your Strengths, Weaknesses, Opportunities and Threats to enable you to move forward effectively
Leveraging your work: how to make one initial effort to produce a piece, then find many different ways to sell it.
Promoting your work: how to use at least 6 different ways to let people know what you do.
Customer Service: from the time it takes to respond to an enquiry through to what to say when face to face, relationship building is king!
Public Relations: There are so many types of people that want your work. You’ll find out who they are and how to reach them
Media Releases: how to get your story and newsworthy events into the media, and how to write those stories
Direct Marketing: how to create and use data bases to talk directly with your potential buyers
Promotional Products: discover what you can use as ‘giveaways’ to increase the awareness of your arts practice.
Photographing your work: get the top tips from professionals on how to make your work shine.
Copyright: Who owns what and what are your rights and obligations? We’ll bring you the latest information.
Thursday 4 April 2019 9am to 12pm. Co-operative Society Building, 46 Frederick Street, Albany
Cost: $75 for ArtSouthWA members; $85 for non-members Morning tea and all handouts included.
Contact ArtSouthWA – Tania on admin@artsouthwa.com.au for enrolment.